-DETENTE: First of all you have to know for whom the content is generated. We must delimit the public (target) in conjunction with the interests of the business.
-THINK: Now that you know who you are going to talk to, the next step is the generation of the content strategy taking into consideration the personality of the brand, the way of speaking, who it is addressed to and that the published content is totally relevant and generate value to the target we are addressing.
-ACTION: Make sure you post the most appropriate hours so that you can organically reach as many people as possible.
Note written by: Itria Lilian Mazza