The tools and the way to use them without a doubt open the doors to a new world where selling can be more automated and quantifiable than before. Solutions such as video platforms, collaboration platforms, CRMs and digital advertising undoubtedly have a special place for companies looking to renew themselves and continue selling in the digital age.
Videoconferencing is a tool with multiple benefits and qualities that can help your company improve its income and the way it does business. Here we will describe four ways you can use these systems to improve your sales.
1.- Increase collaboration
By having videoconferencing tools, you ensure that the people who are important to that meeting are present in your meetings. Videoconferencing gives you the opportunity to unite groups that in other circumstances could not be together without technology. By increasing collaboration you also increase the productivity of your employees, information flows more easily and for your multidisciplinary teams it is easier to close sales when the information is always available.
2.- Train your salespeople
Training your staff has never been cheap or easy, but having video conferencing services makes it easier to keep your employees trained and trained. Training your salespeople in both technology and the best ways to sell is essential to make more sales, with videoconferencing tools your travel costs and per diem decrease considerably and you can also guarantee the best trainer on each topic no matter where. the world is.
3.- Teach Webinars
Creating content for your audience is one of the most used practices in recent years, people do not consume content on social networks or digital media but it is for the personal benefit of each one. Webinars have become one of the most common ways to generate content, having an expert from the company talk about a topic that is of interest to your readers. By creating content, you increase your brand presence, make potential clients know you more and better and begin to create a relationship with your client where your positioning is already as an expert on the subject.
4.- Virtual assistance
Your biggest revenue generator is not the new sales generated, but the recurring sales to your loyal customers. With videoconferencing systems you can create personalized and unique support formats in which your client feels the most special each time they contact you in order to preserve their sales and loyalty. Under the same concept you could even create live training sessions that you could sell by the hour and thus create a new source of income.
The reality is that videoconferencing, like many of today’s technologies, are only tools that, together with our creativity and specific needs, we can take advantage of in unique ways, these are just four of the most common ways in which you can use videoconferencing to your advantage. in the area of sales and marketing.
If you are interested in learning more about how at Evox we have implemented video conferencing to generate solutions for our clients, contact us at: bit.ly/EvoxContact