Buzzsumo is software that allows marketers to search for the most consumed and shared topics on the internet.
Has it ever happened to you that you or someone from your marketing team has an idea for the production of content that will surely be loved and shared by your audience on all social networks , making a huge buzz, but that, in the end , none of that happens?
Believe me, this is more common than we imagine and that is why you need a tool like Buzzsumo .
To find out what this solution is about, what it can do for your marketing strategy and what the main tools are, stay with us until the end of the article!
What is Buzzsumo?
Buzzsumo is a tool that makes it possible to intelligently create the best content from resources that allow:
- discover which content is most shared;
- track brands, competitors and backlinks;
- identify influencers and links shared by them;
- generate analysis reports by subject and other filters.
In this way, Buzzsumo offers the necessary tools to ensure that content stands out, generates engagement and is shared.
Today’s marketers have a very busy schedule.
New content is published daily, as a consequence of this high demand, problems are generated when monitoring its results and knowing what steps are necessary to optimize digital strategies .
This is why a tool like Buzzsumo is essential .
What is Buzzsumo for?
Now that you know what Buzzsumo is all about, we will introduce you to how it can be used within a content marketing strategy .
Find what is being shared on social networks Buzzsumo allows you to identify what was shared on social media platforms such as Facebook, Twitter, LinkedIn and Instagram (in this network, Buzzsumo can only examine the profiles, but not the publications).
Therefore, you do not need to guess about the things that are being shared on the networks by and for your audience.
For example, think of a time like Mother’s Day. Marketing professionals know that the first days of May can be explored for campaigns that refer to that day.
Luckily, when using Buzzsumo, these campaigns don’t need to be run based on assumptions.
Besides, Buzzsumo also helps you maximize your time by eliminating search results that do not apply to what really interests you. You know that time management is paramount for professionals who work with marketing!
1. Find influencers who share your posts
When we talk about content marketing in practice, it is not enough to publish great content, cross your fingers and hope that the best will happen.
It is necessary to disseminate the content so that it reaches the target audience and achieves the desired results.
One of the best ways to spread it is through influencers , as they increase the chances of the content going viral.
To understand the success of this strategy, just think about who you trust more when you find a new product or service: the company that sells it or a person who indicates it precisely because they are very good?
Surely in the second option, right? Therefore, it is much more likely for your audience to consume, like and share content if it is disseminated and recommended by an influencer.
It is at this moment that Buzzsumo comes into action, more precisely through influencer search tools.
By clicking on the “influencers” guide at the top of the platform, you will be able to perform a search based on what is in the influencer’s profile or in the content shared by him.
After that, Buzzsumo presents a list of influencers who are talking about the issues of your interest and giving insights on how to create valuable content on the subject.
2. Evaluate the issues of your editorial calendar
Another way to use this search skill is to assess whether people are talking about topics you want to write about.
When the topic is marketing, for example, there is a high probability that people are talking about social media.
But, if you are about to write an article about Twitter Ads and no one is talking about it: Is the result likely to be good? Probably not!
Therefore, to avoid that your editorial calender is based on a bet, Buzzsumo helps you identify what are the topics that your audience really wants to consume.
3. Analyze data and trends to create high-performing content
While some marketers find it difficult and others simply don’t like it for various reasons, doing data analysis is critical .
By analyzing metrics , you can see at what stage you are considering meeting marketing goals.
This action makes it possible to quickly and easily see which strategies are being efficient and which ones need to be optimized.
When it comes to Buzzsumo, the platform knows which data is most important for marketing work.
One of its advantages, for example, is that Buzzsumo checks the entire internet to see who is talking about issues related to your niche and even mentioning your brand.
That can open space to find allies. From there you can think of it this way: if you discover that a company is, voluntarily, talking about yours. Why not make a partnership between brands in which both can obtain benefits?
What are the Buzzsumo tools?
Now let’s talk about the Buzzsumo tools! We do that so that you know all the functionalities that the program offers and you can use them in the best possible way.
Delivery of content information
Through Buzzsumo, you can understand which content is having the greatest impact within your audience.
The tool’s social search mechanism is able to find the content that is being shared the most considering a subject, author or domain.
Instant investigation of the last 12 months
With Buzzsumo you can do an instant search of data up to 12 months ago. Therefore, if you need to know which were the most read, enjoyed and shared topics by your audience last year, this is possible.
The resource also allows you to find the content most shared by your audience, making it possible to filter it by text, video or infographic .
While tools like SEMRush allow you to see backlinks that other sites made for their brand, Buzzsumo allows you to see the links shared by the audience.
The tool is constantly updated to ensure that you see new backlinks quickly and in an agile way.
Add value to your content strategy with curated content. Find out which topics are interesting to the audience and share them daily with your audience.
Search by influencers
As we have said, you can improve your marketing by having influencers who spread the brand for the audience that your company wants to reach. You can even follow them directly through Buzzsumo.
Understanding of influencers
Buzzsumo allows you to understand what content influencers are sharing.
By seeing the content that an influencer in your niche shares and the topics most talked about by him, you can produce content that not only impacts your audience but also the influencers themselves.
Through Buzzsumo, you can export all the results related to shared content links, influencers relationship, in CSV or Excel format so that you can make a more detailed analysis, apart from being able to export this data to other software, such as your company’s CRM .
Receiving content notices
Buzzsumo sends an alert when an article mentions your keyword, when the competition publishes a post that gets featured, or when a specific author publishes an article.
Much easier than doing that manually every day, right?
Refine your notices
The program sends alerts at the same time a content is shared, apart from reporting it in daily reports.
You can define a minimum number of shared links that must be reported in the notices to filter the most important content and reduce the noise of unnecessary matters. The notices arrive by email.
Content analysis reports
Buzzsumo produces content analysis reports in the format of shared content graph, network shared content, content format, publication day, content duration, and most shared topics.
These reports provide important information and generate many ideas about the next content to be produced.
You can investigate which content is most shared by the competition in order to understand which strategies are interesting for your brand. You can also check the content formats they are using and on which social networks they are getting the most success.
In this way, you can take action on those same channels.
Buzzsumo Comparison Reports compare the performance of competitor content. In this way, you can produce differentiated content with the intention of obtaining more prominence in the market.
It is important to mention that differentiated content is what optimizes the image of your brand in the market and enhances the performance of the strategy in your corporate blog .
Now that you know what Buzzsumo is capable of doing for you, for your strategy and how it can be useful in your Content Marketing actions, download our complete and free Marketing guide!