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DIGITAL MARKETING

Chinese Food

You already disassembled the tree and you are burning your head thinking how to generate content in January. You are telling all of your clients that January is a no action month, and it is my duty to tell you that you are wrong.

MD is going to be your reminder at Mundo Digital so that you don’t miss any of the key dates for January content. For that it is very important that your actions do not arrive late, or what is worse, never arrive. The best example is Chinese New Year, which started this Saturday the 25th, so you must be wondering “why am I reading this today?”: The party lasts 4 weeks, don’t sleep anymore!

Let me put you on topic a bit: it is a very familiar holiday, one of elimination of bad omens and among the customs are the exchange of gifts; eating well, renovating your wardrobe and traveling a lot (commerce, commerce, commerce!)

It is not necessary to be one of these items to exploit the date. Come on, we are more than that!

It is a very good opportunity to go to one of the largest communities and also one of the fastest growing communities in Spain, Argentina and Ibero-Latin America in general. If you don’t think of an idea, here are some suggestions to take advantage of the good omen and spread it to your brand:

  • Red will be in fashion: Painting your logo red alluding to the holidays is always a good idea, and it is a tribute to this date, its protagonists and its beautiful meaning. Do not stop sharing it and replicating it everywhere, explaining or hinting at the reason for the image change. Remember that if you do not communicate it, it is the same as not having done it.
  • Do not stop giving: Exchanging gifts is an important part of any celebration and this is no exception: giving gifts to your clients and followers is necessary in a context of celebrations. Take the opportunity to do raffles, contests, discounts and everything you can think of.
  • Do not think that Facebook and Instagram are the navel of the world: All the networks that we know in the West are banned in China, if your audience is in Chinese territory you will have to opt for WeChat, Tik Tok, QQ, Weibo, Baidu, to mention some. eye!
  • Some products that are booming at this time are: Fashion, Gourmet Food, Beauty Products, Luxury and Health Products and especially Travel. Take advantage of trends if you are in these areas and if not, encourage exchange and communication with your clients in the Oriental community.

This year is the year of the Metal Rat, which will indicate the way forward so that everyone can face the changes. With his intelligence, independence and ambition he will guide us on the path of success. Jump into the new decade with the Rat or wait for the Ox, until February of next year. I warned you!

Author: Ludmila Bernardez

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