LIVE TECH UPDATES

  • Home
  • APPS
  • BUSINESS
  • DIGITAL MARKETING
  • EDUCATION
  • SOCIAL NETWORKS
  • TECHNOLOGY
  • Write For us
LIVE TECH UPDATES
  • Home
  • TECHNOLOGY
  • Customer Experience: when taste exceeds need
TECHNOLOGY

Customer Experience: when taste exceeds need

by adminMay 15, 2020March 8, 20210264
Share0

Table of Contents

  • The times change
  • How do they perceive you?
  • The experiences complement each other
  • Steps to follow
  • Counseling and adoption
  • When the taste exceeds the need

Content 

1 Times change

2 How do they perceive you?

3 The experiences complement each other

4 steps to follow

5 Counseling and adoption

6 When taste outweighs need

The times change

In the beginning it was the client adapting to the channels, tools and times of the companies; Today, technology at the service of digital consumers has changed the rules of the game . There are so many options at a touch of the screen that companies placed the customer at the center of any strategy, but they are interested in something in particular: the perception before, during and after the purchase, that is, Customer Experience.

How do they perceive you?

The customer experience, or Digital Customer Experience, is the perception that consumers have of an organization or company, its products, services and the brand as a whole. It is essential to maintain a competitive difference, since the positive or negative opinion of the user will be based on it. According to the PWC study, Digitization without losing the human touch , of a universe of 1,000 people interviewed, 41% would stop interacting with a brand after several bad experiences, regardless of whether it is loved . In 2020, says the consulting firm Gartner, the customer will make their purchasing decisions based on the experience and not on the product or price, therefore, it is a key area.

The experiences complement each other

In search of offering omnichannel experiences , there are concepts whose complement is very important, for example, User Experience (UX) and Customer Experience (CX) . In general, a good user experience (UX) is one that allows you to find information and navigate easily and quickly on a website or complete a task in a simple way. For its part, a good customer experience (CX) allows a pleasant, professional and useful interaction with the representatives of a company or brand and to feel positive about everything related to it regardless of the contact channel.

customer experienceSteps to follow

There are routes to improve the Costumer Experience; However, each segment and industry has its peculiarities, not all solutions will be the same. Here are some tips:

  • The experience does not end or start with the purchase, every action counts: the message, the products, the sales process, the marketing, the after-sales experience, the customer service. Try to integrate all the elements.
  • The customer must feel that they interact with the same company from the first to the last contact, and that the representatives know the stage of their process.
  • The complement between UX and CX must work, the user experience is a very important factor for and against.
  • Digital channels allow gathering many insights from customers , but they are useless if they are not used to retain them, for example with promotions or personalized account statements; reports in useful and easy to interpret formats; renewal reminders; among many others.
  • Technology is an ally , but if you don’t identify your needs and those of the client, it can be a bad investment; innovate, but with vision, not at huge expense.

Counseling and adoption

When making a diagnosis of your needs as a company, it is worth seeking the advice of professionals to define suitable technological solutions and facilitate adoption. For 30 years, we have been dedicated to providing the right technology for our customers. If your organization seeks to improve its communication methods and increase productivity, we have licenses that include the best collaboration and communication software through voice and video, as well as an omnichannel Contact Center.

Our success stories include the pharmaceutical sector ; the distance education ; the chemical industry ; the financial sector , health care , among others. In each story, the changes were translated into tiered actions that added value and improved the customer experience.

When the taste exceeds the need

Customer Experience is the way customers feel when interacting with your brand. It is worth mentioning that despite the existing technology channels and devices, good customer experiences are rare. But if you deliver satisfaction through the entire prospect journey and have the right tools in place, there will come a point where customers not only need to use your solution, they will want to.

Share0
previous post
Cybersecurity begins with the user
next post
Omnichannel: the whole is more than the sum of the parts
admin

Related posts

Omnichannel: the whole is more than the sum of the parts

adminMay 19, 2020March 8, 2021

Why Mobile Application Development Is Essential

adminJuly 29, 2021August 2, 2021

New business models in the digital age

adminJune 14, 2020March 8, 2021

Leave a Comment Cancel Reply

Save my name, email, and website in this browser for the next time I comment.

Recent Posts

  • How to Become a Social Media Marketing Pro by Automating Your Campaigns
  • The Sheer Facts and Notions about SBI Clerk 2022 Apply Online 
  • Top SEO Tips for Franchises and Their Locations
  • Skill Shortage No More: Transforming Tech Hiring With Gaper
  • Are you ready to leave your Vacuum hanging? Dyson is the answer!
  • How to Cut Down the Costs of Your Employee Training
  • Business Ideas for University and College Students to Try Out!
  • 9 Reasons You Lose Google Rankings, 9 Ways to Recover It
  • 5 Ways Random Video Chatting Could Put Some Pep in Your Social Life
  • How to make promotional videos?

Recent Posts

How to Become a Social Media Marketing Pro by Automating Your Campaigns

adminMay 9, 2022
May 9, 20220

The Sheer Facts and Notions about SBI Clerk 2022 Apply Online 

adminApril 16, 2022April 25, 2022
April 16, 2022April 25, 20220
LIVE TECH UPDATES
Mail for Paid Guest Posts
Contact us: mobitechupdates@gmail.com
@2021 - Livetechupdates.com. All Right Reserved. Designed and Developed by Live tech updates
LIVE TECH UPDATES
  • Home
  • APPS
  • BUSINESS
  • DIGITAL MARKETING
  • EDUCATION
  • SOCIAL NETWORKS
  • TECHNOLOGY
  • Write For us