What is a digital influencer? How to identify it? How to become one? Learn the answer to these questions and more!
With the modernization of the market, especially through internet sales, the way of doing business has changed.
The use of social networks and the emergence of the concept of “digital influencer” are in fashion and can help you increase your leads and, consequently, your sales.
Next, we will clarify some basic concepts that you have to master to know how to use this Marketing strategy correctly , in addition to that, we will teach you the importance and how to recognize an influencer.
What is a Digital Influencer?
First, it is necessary to clarify the concept of “Influencer”. The English word refers to the person who has the power to influence people, that is, he has the ability to provoke reaction and / or build opinions . The digital influencer does all that, but on the internet.
So, we can say that the Influencer can help you sell your product, or promote your company / service. That’s because if the influencer tells their contacts that they know and approve of your product , your leads will increase and, consequently, your sales .
Also know here the concept of Influence Marketing .
How to be an influencer on the Internet? 5 steps to build an audience
For sure there is no formula to become an influencer, but what we can teach you are the steps that each and every one of them had to follow to start building an audience on digital channels.
If this interests you, keep reading!
1. Have a presence in the social networks of the moment
The first thing you should do is identify the best social network according to the content you want to offer to the public. For example, if you are a photographer or plastic artist, it is best to use Instagram or Facebook, where images predominate.
If you are more of news, interesting facts, articles and derivatives, Twitter and LinkedIn are appropriate. However, it is worth having a profile in each one and dedicate time to each one according to its importance to you.
2. Be very active
Now, you already have a presence, it is time to interact. To begin with, it is highly recommended to participate in the debates that arise within these platforms , of course, on issues that have to do with your materials.
In turn, dialogue with the audience you are acquiring. Ask questions, surveys, ask for their opinions about your content, run contests, among others.
3. Build relationships with other influencers
In all of them there is the possibility of sending direct and private messages, take advantage of this!
Introduce yourself, say who you are, what you do and why you think that this person has an interesting profile for your tastes.
4. Have a website of your brand
In this era, if you don’t have your own website, you don’t exist.
Try to make your website as professional as possible, share materials in this way, explain who you are and why you add value to the market , be creative!
Remember, no one sees themselves as an authority if what they have is a Facebook Fan Page .
5. Focus on giving
Last, maybe most important: always provide more value than you receive.
An audience is conquered by giving content and materials that are interesting, educational, entertaining or relevant to a moment or a segment of the public.
Create valuable content, spread it with high motivation and keep doing it forever.
It is done! These are the fundamental steps you must follow to become an influencer. But it is worth clarifying again that it is not a recipe, you have to innovate and use all the resources you have at hand to become one of the best.
How much does a digital influencer earn?
Let’s see, we know you want to get to this part. How much does one of these professionals earn?
There really is no official table or an estimated rate to calculate the commissions that influencers have, but there are generic numbers according to the platform they use, which can give you an idea.
Youtube
According to your level of followers on the network, YouTube can pay you from US $ 0.04 to US $ 0.15 for each view, after exceeding 10,000 views.
So, a person who has between 5 and 7 million subscribers to his channel can receive up to US $ 300 thousand per campaign. An impressive figure, right?
Here what counts are the impressions. Where the value for each one increases according to the level of popularity of the influencer.
It is estimated that a person with 100,000 followers on the network can charge between 500 and 800 US $ to promote a product or service.
But personalities of music, fashion or entertainment, get to charge up to US $ 400 thousand for a single photo.
According to numbers obtained in a survey conducted by the Martech Series, 90% of micro influencers within Facebook charge less than US $ 250 for a publication.
On Twitter, 83% of them rate their sponsored posts at less than $ 150.
Blog
Depending on the level of visits a blog has, these influencers earn between $ 150 to $ 5,000 for a single publication on your website.
This rate varies according to how many people access the blog monthly. Starting from 10 thousand visits per month, up to more than 500 thousand.
4 prominent influencers in Latin America
Here are some of the most famous personalities of our region who started or still continue to be present in the digital field.
Luisito Communicates
Mexican vlogger with a lot of presence on YouTube, Instagram and Twitter. He specializes in 15 to 25 minute videos where he shares his experiences while traveling around the world and everyday aspects of his day-to-day life as a personality of the medium.
This youtuber already has more than 30 million subscribers on his channel and more than 10 million views on average per post.
Lele pons
This instagrammer got her start on the now defunct social network Vine, where she shared funny and witty short videos.
Eleonor “Lele” Pons is a native of Venezuela but eradicated in the United States. Her Instagram profile has more than 36 million followers. What makes her one of the most famous people on the web.
He is dedicated to making comedy in his videos with many collaborations with other digital influencers of the medium.
Michelle Lewin
This native of Venezuela, is one of the most famous fitness and healthy life personalities on social media.
In them, she specializes in sharing her exercise routines, healthy living tips, fitness food recipes, and much more.
Michelle right now inspires nearly 14 million people around the world to have healthy eating and exercise habits.
Yuya
Yuya is a beauty and fashion blogger . It is considered one of the most popular and recognized throughout the continent with more than 20 million subscribers on its YouTube channel.
This Mexican, shares simple and useful content to dress according to the occasion, makeup tutorials and cheap looks for anyone.
Get inspired! Do not stop following these digital influencers and get ideas for your profile. But it is very important that you take them as a reference, do not copy! Your originality is what will make you famous, believe us!
Why do you need a Digital Influencer?
Because currently the easiest way to get feedback from your audience is through the digital environment. Thus, if you have a Digital Influencer in your favor, the better your results will be .
The most recurrent thing is that bloggers, youtubers and instagramers are good Digital Influencers and their followers can be future clients of yours . But be careful! Because for the strategy to be successful it is important that it make sense.
That is to say, the important thing, too, is that the opinion of the influencer has something to do with their posts, because in that way the “thing” does not remain robotized or automatic.
You need to know how to choose your influencers correctly .
How can you spot a Digital Influencer?
Since social networks have become popular and the Digital Marketing strategy has begun, companies look for people with influence in these environments to promote their brand, product or service. But, how is it possible to detect an influencer?
Shall we start?
It is common, at the beginning, to think that the people with the most followers are the most influential, however, it is necessary to answer the question:
Are the followers real?
Of course, because if you have 100k followers but in your posts the reactions do not exceed 1k, it can show that that person is not exactly a good influencer, not even for your business.
Here are 5 tools that can help you detect a good digital influencer.
Circloscope
It is the tool linked to Google+ that will help you discover the influencers in that social network. To detect the users that may be useful to you, you need to have Google+ account and download the application by linking it to your account.
Klout
It is a tool based on the analysis of the social profile of users in a grade from 1 to 100 according to their influence .
The differential of this network is that it presents you with a list of influencers separated by topics and that can help you in your strategy.
In other words, you can choose who are the ones that most closely match your objective and who can help you sell your product or service with more scope .
Peerindex
This tool shows you who the influencers are in specific areas of Twitter, Facebook , Quora, and Linkedin .
In other words, this application helps you to know the most interesting content for your followers and, consequently, your business.
It resembles Klout in that it also scores from 1 to 100 rating. The application has a paid part, but the search for influencers is free.
Trolldor
There are accounts on Twitter that may seem reliable, but it is a fake or a troll. Trolldor will help you know the difference between users who may be interesting to you and those who are internet trolls.
Twtrland
The tool allows you to divide more than 40,000 Twitter profiles into categories so that you can choose in your searches the ones that are most interesting to you and that will help you have more visibility for your target audience.
How can you choose a Digital Influencer?
After knowing the important and necessary tools to help you locate and categorize the main Digital Influencers, it is necessary that you know how to choose one of the many results that you will have in your hands .
The fundamental thing is that you take into account three aspects:
Eloquence and ease of expression
If the influencer has the ability to speak concretely about a topic or brand. That is, that person will be able to contribute to your strategy efficiently, or not? Also, is your ability to talk about a business enough to get your followers to react?
Ability to generate engagement
Beware of influencers who have a large following, but do not have the ability to make them act. Better than quantity is the quality of the followers that can be your potential clients. For you, 100 people are better than 1000 apathetic.
Figure veracity
The veracity of the influencer and his ability to convince his audience about the importance of your product in action will be very important to you. So watch the way the influencer talks to his followers.
How can you contact a Digital Influencer?
After the process of searching, using tools and choosing the best Digital Influencers for your business, the main and most delicate part of the strategy arrives: Contacting the chosen Digital Influencers.
First, and for you to be successful in your Digital Marketing strategy , it is necessary that your objectives are clear and specific. That is, you need to have goals and know where you want to go.
Brands usually contact influencers through email , however, it is also possible to do so through Twitter, Blog or even Facebook. It is important that you make clear your interest in him or her and information about your business.
Make the proposal in a personalized way and maintain a fluid conversation, learn to hear the opinions of your interlocutor as well. You can offer your products or services for them for free so that they become familiar with your brand.
Then it will be necessary for you to measure the results – either through “likes” or “retweets” – so that you have an idea of the impact of your strategy.
To end
Now that you’ve read a little more about Digital Influencers that can help you be successful in your business , let us know if you liked them. Make a comment with your impression or suggestion.
