The digital revolution is an unavoidable and unavoidable reality. Companies that do not understand this principle are doomed to disappear.
Klaus Schwab, author of the book The Fourth Industrial Revolution 1 , affirms that technology can be disruptive, but it always ends up improving productivity and increasing wealth, generating in turn greater demand for goods and services, and new types of jobs to satisfy this demand.
Experts agree that for companies to be successful they must take into account the following four basic technological tools:
Cloud. The use of Cloud Computing is already a necessity. Hence, companies like Avaya, with their Customer Engagement Cloud 2 solutions , develop offerings that help customers (and business partners) evolve their portfolios of experiences to meet the needs of today’s digital technology savvy consumers.
In fact, by the end of 2017, mobile searches generated 27.8 billion more requests globally than desktop searches.
IoT. Applications have been developed with advanced capabilities for monitoring and analytics, augmented reality, computer vision, digital twins and data science, and the IoT Cloud that enables organizations to gain meaningful insights into the performance of assets, machines, workers and vehicles, from ways they can optimize their supply chain, manufacturing and logistics, reduce time to market for new products, and enable new business models.
Analytics. This tool is very useful to make processes efficient. An example of this are the studies that have shown that with these tools it is possible to take advantage of 30% of the spaces in a warehouse for the storage of supplies or finished products, through the data collected by mobile devices and analysis software. In this way, it is ensured to make the most of the storage capacity of the buildings, without the need to build extensions or rent additional spaces.
Artificial intelligence. For its part, the company LivePerson, in its customer service strategy, states that the benefit for customer service personnel is the use of chatbots, such as those used by courier companies to provide information about the status of the delivery of your packages to customers, who are enabled to answer simple and routine inquiries, which considerably relieves the workload for employees. “Once a bot has directed a query to a customer service agent, the mobile messaging platform allows the agent to address the query in their own time, ensuring that the response is not rushed and is addressed more effectively to solve the problem”
The digital revolution is an unavoidable and unavoidable reality. Companies that do not understand this principle are doomed to disappear. This, which seems an obvious truth, has been the subject of deep discussions within the World Economic Forum, due to its importance for the future of humanity.
