Facebook Gaming is a functionality of the social network that arrived in Mexico last week and has the objective of promoting the gamification of the user experience on the social network.
Hello, we are here again to tell you the firsts of the digital world! And today the main protagonist is Mexico, which is launching Facebook Gaming, a new modality that allows you to play and interact in real time with other players.
That is why we will talk about this exciting topic that not only moves an audience of 700 million online players, but also hints at a new evolution in Digital Marketing . Let’s start the game!
Mexico: 1st in Latin America for Facebook Gaming
Facebook Gaming is a section where people can play games, share broadcasts of their games, and earn money from their creations.
This modality offered by Facebook was only available in Brazil and the Philippines, therefore Mexico is the first country in Latin America to test this idea and, obviously, it is not by chance.
The enormous economic potential of this initiative made it worth choosing the Hispanic country with the largest population. Therefore, since September 3, the famous Beta phase of Facebook Gaming is available to all users of the social network in Mexico.
Gamification is a neologism that refers to a process in which everything becomes a “game” in order to give lightness to certain actions that we must carry out.
It became popular in the digital world as a strategy that increases the performance of the experience and promotes the engagement of the users or collaborators involved.
It also has a connotation that refers to everything related to the universe of gamers and their ways of relating socially, due to the increase in the interaction of users who play online.
As a result of this trend, a proliferation of virtual communities of gamers was unleashed and this, in turn, created the need for more sophisticated means to interact and that is precisely where Facebook Gaming comes in.
How does it work?
Very simple, you can download the beta version of the app in PlayStore for any Android or, if you’re more of style desktop gamer , go directly to fb.gg . Once there choose the game and start your adventure.
The most interesting thing is that to see the streams it is not necessary to have an account, you only have to create one in case you want to become a streamer and start broadcasting.
We could say that it has a logic very similar to a landing page : you arrive and when you want to see, you have opened an account on Facebook .
Game Over for Twitch?
Without a doubt, this initiative aims to attract Twitch’s 15 million users. The same reason why Youtube Gaming was launched a few years ago. Therefore we are ready to witness an epic battle between 3 giants of the market.
Twitch, owned by Amazon, YouTube Gaming by Google, and Facebook Gaming. But why is this audience so important?
Our game is marketing, so to finish I will tell you my answer to that question from that point of view. What we are witnessing is an economic phenomenon that follows a very marked trend in the digital age: the personalization of niches.
The issue is not to attract a user, but an active community, well managed , interrelated and that dedicates a lot of time to their interests. If you achieve that, basically, you will be exponentially increasing the number of users and their time of permanence .
This is precisely what companies are interested in and what gives the social network value in the market to develop the business of paid ads . If Facebook is successful in its plans, it will build a community within another community by multiplying the possibilities of doing business.
Remember what I’m telling you, in terms of internet business we haven’t seen anything yet!
So you have to study and be prepared, because the best is yet to come. If you want to know more about the subject, read our article Gamification: is it possible to increase sales with this strategy?