Do you know how to use Facebook Power Editor? Learn here what it is and how to use it to increase the efficiency of your marketing strategies.
Facebook Power Editor is a Facebook tool to manage multiple ad campaigns simultaneously.
Large advertisers and Digital Marketing professionals use this platform every day, as they need to monitor and create different campaigns at the same time.
If you have a brand that puts different ad campaigns on the air simultaneously, then you need to know about Facebook Power Editor. She will facilitate your process, optimize your time and generate more results.
Are you curious? Then read this article, because we will tell you how this incredible Facebook tool works.
OBS: if you don’t need to promote multiple Facebook campaigns or ads at the same time, then we suggest using the Ad Creator tool. She is better for those who create ad and specific campaigns, because they simplify the process.
1. How to access Facebook Power Editor
First, you need to download Google Chrome here. This is the only browser that supports the tool. After installed, you just have to access the following link .
You will see the first page of the tool. In it, you need to click on “Download to Power Editor” on the top bar before starting.
The tool will download all ad campaigns from your pages. So, you will see something like this, with the list of pages in the left sidebar and the list of posts and ads in the left bar.
2. The functions of Facebook Power Editor
Once you have downloaded your data for the tool, it is time to understand all the actions that it offers.
Create a new campaign, joint ad, or individual ad. When creating an ad, you can select which campaign it will enter.
Edit a selected campaign or ad. You can edit separately or make group edits by selecting different sets.
Create a new campaign or ad by duplicating an existing one.
Discard the last action done.
Discard the last edit made.
Create a specific audience profile, which you can save to use whenever you create a new ad or campaign.
This function allows you to download the data of your campaigns or ads in Excel format .
This allows you to share a campaign with two different audiences. The advertisements will be directed to each profile, also sharing the investment.
Allows you to compare the data of two campaigns or two ads.
You can categorize your campaigns or ads with tags. This will make it easier to find them later.
You can customize the columns displayed in your Facebook Power Editor.
3. Creating Ads, Ads Sets or Ads
In Facebook Power Editor you can create campaigns with multiple ads, joint ads or separate ads.
For that, you just have to select the corresponding tab on the tool’s input page and then the + button.
Then, you will come across a box like the one in the example below creating an ad campaign.
Fill in each space and click on “create / create”. In this section you can create an ad for an existing campaign or create a new campaign.
Later, you can edit and create your ad at the bottom of the page, as in the photo. Now you can edit the text, add an image or even choose to use an existing post.
Once created and active, you can follow all the results of your ad by moving the bar in the first section to the side, as in the photo. As you can see, Facebook Power Editor offers complete data on the performance of your campaign or your ad.
This allows, not only to have concrete results, but also to edit your ads to the extent that you notice that the results are not right. It is a tool to help you improve your ROI in real time.
4. Publish via Facebook Power Editor
The tool also allows the creation of publications for each of your pages. But why use this tool instead of posting directly to the page?
Well, the Facebook editor will give you more publishing features and will unite all your pages in one place. Look:
To create a post, you will need to go to the top bar and change the function to “Manage Pages”. Then, just click on “Create Post” and you’re done. Follow the instructions and you will see everything this tool has to offer, such as a call to action button.
5. The functions of the sidebar
To display this bar, you have to change the Facebook Power Editor function at the top of the bar to the advertiser ID number.
When accessing this section, you will see the following sidebar:
Audiences
In this part you can create audience profiles for different pages and leave them ready to use in any campaign or advertisement. With one click you can define for whom that campaign will appear.
Campaign Dashboard
It is a panel with the summary of your campaigns, both those that are still in the air, and those that ended.
Image Library
All the images that you uploaded to the Facebook editor, whether to create campaigns, ads or publications, will appear in this section. You can also upload images directly to be used in the future.
It is an excellent tool to create an interesting image library for your brand and ads.
Conversion Tracking
This tool is amazing for tracking your conversion rate. It allows you to place a “pixel”, that is, a tracking code on your site, capable of generating data about your campaigns.
The best thing is that you can generate a pixel for each ad or campaign. This means that you can measure different results for each ad on the air.
Reporting
This section gives you complete performance reports for your campaigns and ads. You can even customize the data that will be analyzed and compare different ads.
Billing
Here you can see the summary of investment of advertising on Facebook.
Account Settings
In this section you edit your information, give a name to your account, add users to access them and other technical functions.
6. How to configure the ad display hours
Facebook Power Editor allows much more than choosing who your ad will be shown to. He allows you to define what time it will be displayed.
This means that you can cross the information of what is the most popular time of your page, when most of your audience is online, and display your campaigns at these times. This increases the conversion opportunities of the ad.
How to do that? Just create your Ad Set and define the display times in the “Budget ad Schedule” tab, as in the image:
7. Configure ads according to the platform
This function is very useful, mainly for developers . You can direct your ads according to the access platform of your audience.
For example, if you have an application for iOS and you need to increase its download, you can create ads that will appear only for users who access Facebook from iPhone cell phones.
This type of targeting also increases your conversion opportunities.
Where do you do this configuration? In the section where you create the ad, on the back of the platform. There is the option “Placement”, where you choose the platform, as in the image:
8. “Bulk Uploading” option
This function allows you to download in Excel all the settings made in Facebook Power Editor. You can also upload files in excel, if necessary.
You just have to access as in the image and click on Import And in Bulk to upload the file, or Export All / Export Selected to export in Excel.
9. Defining types of offers and prices
It is impossible to determine the exact value that will be spent on a campaign, in the end, there are several formats, objectives, target audiences and of course, different budgets available to invest in ads.
Therefore, you must define a lifetime budget in Facebook Power Editor (that is, the total value that will be spent), or a daily budget, which will reach a certain amount during the day, when that happens, it stops being promoted. until the next day.
However, in order for them to be carried out, it is important to know how the ads work, and the options for them to reach users. Let’s go ahead.
- CPC or Cost per Click : will be charged every time a user clicks on a sponsored ad.
- CPM or Cost per Impression : this option will charge for every thousand views of a sponsored ad.
- Optimized CPM : in this alternative, you can select specific actions for collection, such as the maximum value that will be paid for clicks, reach, social impressions or shares.
10. Types of ads
There are different types of ads offered by Power Editor.
Each of them has a different objective, and you have to adapt your product or service to the conversion category you want. Look!
Clicks on the site
This type of ad appears directly in the user’s news feed or in the column to the right, both on the desktop and on mobile devices.
And, as its title suggests, it aims to drive traffic to a certain landing page.
Generally, the format used is that of a short text accompanied by a prominent image that, when clicked, takes you directly to the desired website.
One tip : choose a well-crafted image to get more clicks. The recommended size is 1200x628px.
It is also important to place a call to action , such as “buy now” or “sign up.”
On-site conversions
For this type of ad, the goal is to convert landing page , that is, to get a registration, a download or a sale.
For that, it is necessary to provide the URL of the site and choose the pixel that will be optimized.
In this way, Facebook will show your ad to people likely to buy your product, in addition to creating conversion reports.
That is, users tracked by specific interest. This option is also known as remarketing .
Interaction with the page publication
In this option, the ads look exactly like a fan page post . But, by making it sponsored, you will increase the reach.
Generally used to generate engagement , it can be accompanied by links, images , videos or just text.
It’s the ideal option for sharing that key post that you hope people will interact, comment on, enjoy, and share.
Page Preferences
It is ideal for getting approved your fanpage and a means optimal for acquiring new followers, permanently increasing your base of leads .
In this case, Facebook will make a suggestion to users, segmented by public of interest, to approve your page.
Desktop application installations
This type of advertisement has a very definite objective, which is the installation of applications on desktop computers.
Here is the cost per action (CPA) option, that is, you only pay when a user installs the application.
Mobile app installations
It works exactly like the previous item, but the goal is the installation on mobile devices, mainly smartphones.
The option is ideal for application developers, allowing even segmenting by operational system.
Interaction with the computer application
When your primary goal is just to publicize and not make users download the application, this may be a good option.
This alternative will optimize the ads for interaction with the application, generating engagement, and later, greater reach.
Interaction with the mobile application
Exactly like the previous item, but for mobile devices.
Claims for offers
This option is used mainly for promotions and offers .
Contests, discounts and liquidations can be optimal options for this alternative, since they have a limited life time by the advertiser.
Responses to events
This type of ad is used to invite users to a certain event: it can be a party, a show, or the inauguration of a company. In short, everything that has a date and time to happen.
Video views
Ads in video format serve to optimize the reach of publications in this type of medium, and generally have branding and interaction objectives with the brand.
Lead generation
This type of ad aims to increase the base of leads, that is, permanent contacts. It is usually accompanied by calls to action such as “sign up” or “download.”
11. Advertising on Instagram
With the recent acquisition of Instagram by the world’s largest social network, there is also the option to link ads in the mobile application.
However, it does not work for installations and interactions with desktop applications, page likes, among others.
It is very easy to know if there is any type of ad that can be used on Instagram. To do this, when selecting your goal, just hover over the name of the goal and see if the message appears: “New: create ads on Instagram.”
12. Tips for using Power Editor
Some basic suggestions can help you when using this platform.
- Make sure you have access to a user’s ad account . If you don’t have access to Power Editor, ask your account administrator for the settings, go to the ad’s account tab, and then add a person.
- The payment options for Facebook Ads are Visa and Mastercard.
- You can manage more than one ad account and switch between them each time you use Power Editor.
- Make sure you set the correct time zone , otherwise this can lead to problems when scheduling an ad.
- Do not forget to select the currency of your preference to pay for the ads on the platform. In the end, you don’t want to have to convert every time you go to advertise.
- Facebook Power Editor also has an option to customize your reports. Do not forget this.
Do you want to know more about Marketing strategies on Facebook? Then download our free ebook about this Facebook Ads!
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