A fanpage on Facebook is a specific page for brands, companies, blogs and others. Different from personal accounts, it has some extra features and its objective is to bring together the community involved with the business it represents.
Facebook changed our lives and also the way we connect with the world.
Being one of the most visited sites on the Internet, there is no escape from it. In addition, it has reached the point that it has become necessary even for all of us, to be present in this social network .
Not only with a personal profile to connect with your friends, but also with a page for your company, right?
This page, also called Fanpage, is created for a brand and has already become indispensable in the marketing plan for any company.
Not sure where to start creating your Facebook Fanpage? Come with us, in this guide we are going to tell you everything you need to know!
In this post you will find:
- What is a Fanpage;
- Why create a Fanpage and not a profile;
- How to create a Fanpage;
- What to post on your Fanpage;
- How to spread the contents of your Fanpage
What is a Fanpage?
A Fanpage is a page created especially for brands , companies, blogs, among others.
Unlike a common personal account, it is a space that gathers fans / followers instead of friends , and you can create a community loyal to your company, strengthen the presence and impression that others have of it.
Why create a Fanpage and not a profile?
Many people are confused and believe that it is not necessary to create a Fanpage, but that just a common profile is worth them.
However, the common account has a limited number of people who can connect with you, 5,000 friends to be precise.
Additionally, using a personal profile for brand awareness is against Facebook guidelines.
On the other hand, Fanpages have characteristics such as:
- Applications: promote greater public interaction.
- Promotion tools: allow the promotion of publications, increasing visibility as well as some key content .
- Statistical reports: allow an analysis of the promoted campaigns and the public’s engagement with the publications, new “likes”, performance graphs, among others.
A Fanpage is essential to do Marketing on Facebook and be successful on the social network. Check out other techniques to build an infallible Fanpage and boost the results of your company with our free Marketing e-book on Facebook!
How to create a Fanpage on Facebook?
Now that you know the advantages, this is the time to answer the question: how to create a Fanpage?
Step 1: Planning
First of all, you need to have a plan.
How do you want to communicate? What would you like to read to your leads and customers? It is very important that a plan is drawn up of how the presentation of your page will be and also that it be planned how your identity would be.
The way you talk to your audience should always be the same, that is, the same tone should always be used, so that people feel that they are really reading something about your company when they enter your page.
And of course, to do this planning you must always keep your buyer personas in mind .
If you don’t have one yet, it’s good to get started! Learn what a buyer persona is in this free e-book we have for you: Guide for creating people.
You can also make use of our People Generator to make yours!
Step 2: Select the category
To create your Fanpage it is necessary that it be connected to the account of someone real. If you don’t, Facebook will think it’s an irregularity and you could lose your page and all followers. So pay attention:
From your personal account, go to the home bar and display the options to find: Create page .
Once the option is selected, a new tab will open so that you can select the modality of your Fanpage, as you will see below:
In this tab it is possible to select what your type of business will be. Each category needs different information and your decision will be essential for searches on Facebook.
Here is a list of the categories that you should use according to your business model:
- Local place or business: this option is used if you have a small establishment with local coverage such as a pharmacy or a bakery , for example. Attention! Do not use this category if you have a small business. Use the category next to it.
- Company, organization or institution: That is the right category for these companies, regardless of their size or size.
- Brand or product: If your company wants to promote a product or brand specific , select this category to create a Fanpage exclusively for this purpose. It is an interesting option if your company has a great variety of products.
- Artist, musical group or public figure: It is very explanatory in itself, don’t you think?
- Entertainment: It is the category for establishments such as: show houses or a television channel, for example.
- Cause or community: It is ideal if you have an NGO or would like your audience to support a cause.
Don’t worry, in the future you can modify this option, as it is possible to make this alteration without problems.
Step 3: customizing your Fanpage
Now that you have decided what type of page your business fits into, it is necessary to configure your Fanpage.
In this tab, you will have to tell the public what your page is about. A good description is important, as well as adding the address of your website , so that it can achieve a good ranking in user searches.
You will also need to customize the URL of your Fanpage. A unique and simple name will make the searches of your page easier, as well as the access to it.
In this part, the identity of your company plays a fundamental role, because it is through it that you can define the best profile photo for your page, and later, the best cover photo.
Attention! Remember that Facebook, as in practically all social networks, has a standard size for these images that must be followed.
Add to Favorites
So that you can access your page easily, Facebook gives you the option to include the page among your favorites.
This tab can be entered from any device and it is also possible to organize the links according to your preference.
Preferred audience of the page
Who do you want to reach? What is the average age and gender of your audience? What are your main interests?
In the last tab of the configuration, it is possible to define these and other alternatives, so that your page is directed mainly to the people who fit into your profile defined by yourself. It’s just using the characteristics of your person!
Now that your Fanpage is set up, don’t forget to “Like” it and notify your friends and contacts to do the same.
What to post on your Fanpage
After you’ve finished setting up your page, you’re ready to start engaging and posting!
It is important that you have an idea of what you want to publish and also that you already have content ready before creating a page.
These first publications help your new visitors know what type of content will be present on your Fanpage and that they “like” it wanting more.
Seek to make short posts with simple language. If possible, use images of your brand, product or cause.
Links that lead to your website or blog are very important! Like links to other sites can be included, however, do not forget to give them due credits.
And the most important rule here is: never stop posting! Your presence on the page must have a frequency, as well as the publication of content.
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How to spread the contents of your Fanpage
Promoting and publicizing your page is an essential point of your marketing strategy. It is the disclosure of your Fanpage that will make you be seen more and more.
Including your page’s URL on your site and sharing it with groups and friends are just the beginning.
In reality, the more dedication you give to your Fanpage, the more return from your audience you will have.
Interact with the public
Bet on the interaction with your followers! Follow the comments, do not stop responding to your customers, even when they make a claim .
The important thing is that they are aware that your company is interested in their welfare and also in solving problems, so that their experience with your brand is the best possible.
Facebook shows your followers if you respond quickly to requests and messages sent by them and that is a good indicator that your audience is heard and served by you.
Speaking of interaction, another important rule is to insert calls to action in your posts. Encourage your followers to comment on the content you share.
This attracts more people to your page and also contributes to the proximity of the brand with the public.
Bet on means of payment
Facebook paid ads do not require a lot of money and, through them, your page and your ads have a greater reach and also greater visibility.
It is possible to select the type of audience you want to reach, and, thus, evaluate and monitor the results of your media.
It is important to define a budget and separate it to guarantee and control your expenses. With little money it is possible to reach a good number of people with your ads.
There are no limits on the prices of the campaigns and they can be readjusted according to the results that are being achieved over time.
Do not forget that, according to the definitions of Facebook itself, there is a limit on the size of the text that is inserted in the images.
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Don’t leave your Fanpage
A social network is built by relationships , isn’t it? Therefore, never leave your page on Facebook. In addition to making a bad impression on whoever enters it, it could also compromise the relationship you are building with your followers.
It may not be that easy to maintain a Fanpage and feed it, however dedication is sure to bring results!
An analysis of the most shared and most “liked” content, the reach that your publications are having, the messages exchanged between your followers and your company and the engagement of your audience , are just some of the data that can be viewed in the page itself and that can serve as a valuable basis to continue on a safe path.
When it comes to marketing strategies on Fanpage, we have a wide variety of options that can help you be successful on the social network. Always stay up-to-date with news, as Facebook policy changes are constant!
In addition to that, never stop informing yourself and studying about the new possibilities of making your Fanpage, a genius among your audience. The important thing is always to improve the relationship between you and them!
If you found the Facebook Fanpage interesting as a strategy to boost the strength of your brand, why not download our free Marketing guide below? You will not regret!