Linktree is a tool capable of gathering links to external pages or websites on a single page. It is not the case of Instagram, which allows only one address in the biography, then the option becomes interesting to show all the important channels of a profile.
If you have tried to add more than one link to your Instagram bio , you will surely have discovered that this action cannot be performed.
The tool only allows one address per profile, which ends up limiting many strategies. With Linktree, however, you can gather all these important pages in one place .
To help you use the feature efficiently, we’ve created a guide that goes from how useful the feature is to practical tips to avoid overdoing your strategy and alienating the user instead of motivating them to click.
We will talk about the following topics:
- How can Linktree be useful to you?
- How to create Linktree?
- How to place Linktree in Instagram bio?
- Bonus: good practices for using the tool
How can Linktree be useful to you?
Today, it is difficult to imagine brands that only have one positioning channel on the Internet. The Marketing Digital is here to stay and it is no longer possible to do business without it.
Therefore, in addition to the website, it is common for us to be present in more than one social network, such as Instagram, Facebook, YouTube, among others.
In addition, there are sites with the objective of conversion, such as Landing Pages for campaigns or advertising of specific actions and with a defined date.
With so much information to be disclosed, the need arose to put everything together on one page. In the case of Instagram, this objective is even more of a priority, since the social network only allows one link per profile.
Linktree was created to conquer user clicks on all fronts of action .
On a single page, you can find out about the YouTube channel, a specific promotion, or get in touch through “Talk to Us” on the website.
Something interesting about the tool is that it transforms a series of links into attractive buttons, with a clean design and information that goes “straight to the point”. Therefore, it is important to learn how to use it wisely.
How to create a profile on Linktree?
First, open the website and click on “Sign Up Free”. As indicated there are no costs for those who wish to use the basic version of the tool.
The registration page is simple and intuitive and in a matter of seconds you can create your account. To facilitate the process, it is possible to link Linktree to Instagram, excluding some steps.
When creating the account, you will have an overview of it on the dashboard, which prioritizes the addition and customization of links.
There, you can go to the settings pages that allow some interesting customization of the design and the image, for example. To go there, just click on Settings.
After customizing the main information and visual elements of the page, it’s time to go back to the “Links” section and add everything you find interesting. To do this, click on “Add New Link”.
Ready! After placing everything you want, your Linktree will be ready for broadcast.
Do you remember that at the beginning we mentioned the free version? Well, the platform also has a paid version, which offers more elaborate features for the user. Some of them are:
- priority help from the support service;
- link performance measurement;
- possibility to remove the Linktree logo from the page;
- more themes to customize;
- links to all social networks ;
- organization of links in order of priority;
- integration with Mailchimp , Google Sheets and Google Analytics.
To guarantee these and other advantages, the cost is US $ 6 per month.
How to place Linktree in Instagram bio?
Now that you’ve learned how to use Linktree, it’s time to integrate it with Instagram. To do this, you just have to log into Instagram, go to the profile settings and, in the field reserved for links, add the address generated on the platform.
An interesting point is that the addresses generated by Linktree are simple and short , something very important to get the reader’s attention. Heavily contaminated links lead to distance and may not be as effective.
Bonus: good practices for using the tool
Now that you know Linktree and have learned how to integrate it with Instagram, we have put aside some golden tips to use the platform strategically and optimize it to reach as many visitors as possible.
Don’t add too many links
As much as the idea is to add a variety of links, use only the ones that are really important.
Avoid placing multiple addresses within the same website and understand that the higher the number, the greater the chances that the reader will get lost and not terminate access.
Thinking about the objectives of the strategy, gaining followers on Instagram is one of the priorities, therefore avoid actions that may drive them away.
Also, update it whenever possible. Old landing pages, campaigns that have expired, advertised promotions, or any other page that no longer makes sense today should be excluded from the tool.
Be objective in the title
As you already know, in addition to adding the link, it is possible to customize the title of each of them. Avoid long sentences and objectively indicate what the user will find in that link .
It’s not interesting to add mysterious CTAs like “Click here!” or “Don’t miss it!”, as well as campaign slogans or complex information.
Customize your page
While the visual assets offered by Linktree are relatively simple, it is important to make the most of them. The visual aspect of the page is already “clean”, so it does not need to add many elements.
Recover the main points of the visual identity of your brand and make a differentiation between the colors of the links and the background , for example.
The action creates an important unity that must be established in all the channels of a brand, without exception!
Keep in mind that all the benefits mentioned are based on a common objective: the ease of communication between the client and the brand. The fewer obstacles that are established, the greater the chances of conversion and satisfaction in the user experience.
If you enjoyed learning how to use Linktree as a linking tool, then surely you will also like to learn more about how to put together an Instagram strategy for your business in this article.