Customer care and monitoring in retail becomes even more critical, since they have the advantage in their hands: their smartphone
- Obtaining information in real time is the key to success
- Cybercrime is estimated to have stolen more than € 146 billion from consumers in 2017
Technology allows large commercial consortia to increase their sales, while offering consumers more information that helps them make more accurate decisions in their purchase choice. Thus, it depends on the companies and their ability to give potential customers the best experience in their purchase journey .
This interesting process can trigger new sales, if the retail chains satisfy three demands of the buyers: quality in their products, excellent design in their stores and, mainly, a powerful and secure Wi-Fi network.
Since consumers use their smartphones to share views, make comments among their friends and even compare prices, a great source of information has opened up. In this regard, technology helps retailers to interact with their customers through their network infrastructure, which represents a potential opportunity for higher profits. To do this, they must first develop their Wi-Fi infrastructure to provide a better shopping experience for consumers.
In this regard, an extremely clear example was published on the IT Sitio platform : a student wants to buy a product in a store, sees several options and has doubts, for which, she takes photos of the products and is about to send them to her friends to May they help you choose the best one. But, surprise and disappointment, the area where it is located does not have good cellular coverage and, therefore, it cannot send the images. The student, annoyed, leaves the place without purchasing the product; You will probably go elsewhere or choose to enter a catalog sales site at another time.
Is this an exaggeration? Definitely not: the millennial generation and those that follow are demanding and require information instantly and in the palm of their hand.
It is not only about installing a powerful and robust Wi-Fi service at the point of sale, but also about offering security to consumers. According to some sources, the retail sector is more vulnerable than the financial sector, and this puts both chains and consumers in check.
According to what is published in the digital magazine Hay Canal , companies must implement technical and legal processes for cybersecurity management that carry out constant risk analysis, detect vulnerabilities and incorporate preventive measures.
The benefits of buyers obtaining information in real time are important, as is the risk of not knowing how to care for and protect it. Thus, those who know how to adopt technologies will be the winners.