1 The pillars are in the strategy
2 Who is leading the transformation?
3 Technology and strategy go hand in hand
4 Advice from professionals
The pillars are in the strategy
Talking about digital transformation in companies generates an internal revolution of ideas and behaviors , especially if they are companies that were not born in this field. Technology is a word that appears almost immediately; however, it is necessary to take breath and define the first steps. There is a change in mentality and a strategy that go hand in hand with technology.
Who is leading the transformation?
For companies that were born and grew up in the digital ecosystem , the Technology area is responsible for the transition; Likewise, an internal communication campaign directed by the Marketing area will help the team to know the changes that are coming.
Coordination between the CTO (Chief Technology Officer or director of Technology) and the CDO (Chief Digital Officer or digital director) is essential to choose the solutions and implement them. The strategy that arises from this union is the key to optimizing processes and making the technology perform at its best.
For companies that were not born in the digital environment and adapt in the present, it is essential that they have technical advice to identify the needs they have and the way to solve them. It is important that managers consider that they are heading, to some extent, to a reinvention of their business and a redefinition of their market, and it is not an exaggeration to suggest that these changes will lead to a new way of thinking.
Technology and strategy go hand in hand
Before digital tools, there were already good customer service practices and effective processes for each business, therefore, it is not worth thinking that technology itself will be the answer . Keeping this on the radar is helpful in setting the operational and even financial limits of the transformation.
For technology solutions providers, the question we ask ourselves for the customer is which one is right for them? For users, the questions that help define their strategy is why and why do I need it? Otherwise, you run the risk of reversing the order of strategic thinking , something like putting the cart in front of the horses.
Advice from professionals
Over three decades, we have dedicated ourselves to developing a culture of collaboration through technology, business consulting and high quality service. We have innovated and added value to the retail , food, manufacturing , construction industries , among others.
The methodology we use is based on discovering, diagnosing, designing and implementing , principles that we will describe in detail in future blog posts, as well as our portfolio of solutions for collaboration , telepresence, networking, security , Contact Center , consulting and adoption, among others. .
Executive decisions related to the digital ecosystem are made daily . Before looking for the how, it is worth asking why and for what, and seeking advice. A strong strategy is the basis for technology to be a solution and not a requirement. Get to know us and let’s find together the digital solutions for your business.