Twitter has announced that users will be able to follow topics, without having to follow specific profiles to follow topics they like.
Twitter has announced that it is conducting tests so that its users have the possibility to follow topics and matters of interest within the social network , facilitating the search for news through a personalized curation made by the same algorithms of the platform.
Imagine how nice it would be to be able to find all the most relevant posts on your favorite topic on the Twitter timeline, just by typing a keyword .
Think about how great it would be to keep track of all the news about series, celebrities, sports or even a particular market in one go, without having to go out and search for specific profiles to follow.
Sounds great, right? That was what those responsible for the platform thought.
In an event held in San Francisco, United States last Tuesday (08/13), they reported that they are beginning to test so that the topics can also be followed by users on the social network .
How will it be possible to follow topics of interest on Twitter?
The idea is that through the use of a machine learing tool , the network manages to curate the most interesting tweets on a single topic, based on their relevance to the user.
So far the tests have been carried out around the topic of “sports”, on Android systems, so that the company can evaluate how artificial intelligence and the users themselves will respond to this new need.
According to Kayvon Beykpour, who has taken the leadership of the project, the intention is not that themes are created for all matters of interest to its users, which shows a certain concern about the possibility that the tool is used in the wrong way.
In addition, users could mute the selected songs, which would be ideal for those who accompany a series and constantly risk finding a spoiler on Twitter.
Following this line, the social network has also analyzed the creation of lists of interest, which would function as alternatives to the main feed.
Based on it, the information available on the network would be organized by different topics, which users would only access if they were interested.
Added to this statement was the disclosure of the next steps of the social network, which plans to invest in the initiatives of:
- include research for direct messages,
- reorder images after publishing,
- and support for live images produced on Apple devices.
The platform’s product manager, Wally Gurzynski, also left comments on how these new features make up the company’s efforts to make the platform increasingly focused on the interest of its users, making the experience more nice yet.
After so many discoveries about the future of Twitter, it is clear that the microblog tries to deliver tools that leave the platform more personalized for each user.
For the brands that are present in this virtual community , there remains the need to monitor the main topics of interest and evaluate when it will be possible to carry out natural and organic actions to get closer to their audience.