Today everyone talks about Digital Transformation. And although its adoption is a very important and practically inevitable step, specialists agree that it must be very clear what it means and what the true scope of this concept is.
According to the expert Fernando Thompson, in his collaboration “Reality of Digital Transformation in Mexico”, which appeared on the CIO 1 magazine website , it can only be assured that Digital Transformation has been undertaken when it has brought new capabilities to the organization that increase its efficiency and generate profits. Any other change that does not include it, can only be called optimization.
Today everyone talks about Digital Transformation. And although its adoption is a very important and practically inevitable step, specialists agree that it must be very clear what it means and what the true scope of this concept is.
In short, Digital Transformation necessarily implies radically changing the company’s indicators or achieving a new model never used before, that can be measured and is successful.
This technological revolution also implies taking information to the cloud, interacting on social networks, providing mobility to employees, causing breaks in business chains and, more than anything, converging all these elements and empowering the consumer to the maximum.
In an environment of intense competition, companies are obliged to improve the customer experience, optimize operational processes and update business models. On the other side of the table, if reality is denied, the risk of survival awaits.
Although certainly fundamentally this concept means precisely digitizing all business processes, thinking of digital transformation as the use of technology to radically improve the performance and reach of companies, is to have very short-sighted.
Not by chance everyone wants to ride this wave. The consultancy IDC established that in 2017 companies around the world spent at least 1.2 billion dollars in their digital transformation. In particular, the companies whose strength is based on the efficiency of their operation and their high productivity rates, the manufacturing firms, are the ones that have invested the most in the field, with 30% of the total; It is followed by the financial services, retail and healthcare sectors.
Digital transformation breaks down barriers between people by helping to create new products and services, while finding more effective ways to do business, says Cisco 2 . The ability to transform processes, business models, efficiency, workforce innovation, and personalize customer experiences are key.
