At present, it is necessary to anticipate the advanced threats that cybercriminal organizations have developed, through a preventive-predictive approach, more intelligent and that analyzes many more factors than the validation of consumer credentials.
The exponential growth of fraud and threats with which cybercriminals operate today have radically modified the strategies to confront the groups of fraudsters who roam the great web and social networks to find victims.
Reactive security tools have remained very far from being effective to deactivate attacks against digital channels. Meanwhile, the so-called confirmation mechanisms, instead of helping to minimize negative repercussions, the more robust they are, the greater a degree they discourage consumers from using electronic means of purchase.
Undoubtedly, today it is necessary to anticipate the advanced threats that cybercriminal organizations have developed, through a preventive-predictive approach, more intelligent and that analyzes many more factors than the simple validation of consumer credentials, even when they are shown as legitimate.
The image of the hacker casting a hook to fish and steal the savings accounts of some unsuspecting person has now escalated into the conspiracy of a funded, orchestrated, well-communicated and not at all improvised organization that patrols social media and attacks trading platforms. digital, with the aim of finding the opportunity to obtain large resources.
According to spokesmen for the RSA company, the business volume of the theft of resources through these channels reaches more than 700 billion dollars, on a global scale.
For its part, Condusef 1 reported that as of the third quarter of 2017, cyber fraud grew 102% in Mexico, compared to the same period in 2016. The amount of cyber fraud amounted to $ 4,331 million pesos; of which financial institutions reimbursed 126% of the amount claimed, out of a total of 2.5 million cyber frauds carried out.
Cybercriminals now simply carry out speer-phishing campaigns, under the innocence of an email, falsify bank portals, use security breaches in applications or imitate online shopping pages. With such ease, consumer information and credentials are stolen. Cyber identity theft had a growth of 285% in Mexico during the first half of 2017, Condusef 2 reported .
Even so, businesses are willing to risk fraud, otherwise they would lose between 5 and 10 times more revenue from purchases not made.
New intelligent tools offer an effectiveness greater than 90%, by basing their effectiveness on purchasing habits and consumer behavior, analyzing a hundred factors, to determine if the access is legitimate.
In this regard, solutions such as Cisco Umbrella 3 and Cisco Advanced Malware Protection for Endpoints (AMP4E) 4 provide visibility and control to combat advanced attacks, through global threat intelligence, advanced sandboxing and malware blocking in real time, to avoid vulnerabilities. AMP4E also analyzes file activity over the extended network, so it can quickly detect, contain, and remove advanced malware. Thus, on the horizon there is a ray of hope for this scourge of our century.
