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Engaging, Educating, and Entertaining: The Power of Animated Explainer Videos in Marketing

In a world where everything is at your fingertips, capturing the attention of your target audience and conveying your message in a fun and engaging way is more important than ever. One great way to capture your audience’s attention is by using animated explainer videos in your marketing campaigns. With their enchanting blend of striking visuals, clear storytelling and irresistible charm, animated explainer videos have become an incredibly powerful tool for businesses to have in their toolkit.

Whether you’re launching a new product, explaining a complex product or service, or just want to leave your viewers curious for more, you should consider animated explainer videos in your marketing.

In this post, we’ll look at what animated explainer videos are and how they can help your business to engage, educate and excite your audience.

Captivating and Engaging Audiences with Animated Explainers

Capturing the attention of your online audience can feel like a daunting task, especially across so many different platforms. But animated videos are here to save the day. With their captivating visuals and dynamic storytelling, these animated video explainers have the power to stop scrolling thumbs in their tracks and that’s all thanks to how motion graphics can bring your ideas and concepts to life to create an immersive viewing experience.

As viewers become hooked into the animations and graphics, they are twice as likely to absorb and retain information. Beyond just engagement, animated explainer videos also have a big impact on businesses. By effectively communicating the features and benefits of a product or service, they can improve conversions, drive sales, and increase your bottom line as they show the viewer why your brand should be considered over another.

Simplifying Complex Concepts through Animated Visuals

By harnessing the power of motion graphics, even the most mundane or intricate concepts can be transformed into captivating and inspiring narratives. From boring numbers and statistics to medical terms you probably need a degree to understand, animated visuals have the unique ability to make these topics accessible and engaging.

Health companies can utilise animated visuals to break down complex medical information, showcasing the inner workings of the human body or explaining treatment options in a visually appealing and easily understandable way. Similarly, banking companies can use motion graphics to demystify intricate financial concepts and present statistics in a visually compelling manner. Through the seamless combination of art and information, animated visuals empower companies to present their data-driven stories in a manner that resonates with audiences, leaving them informed, inspired, and ready to act.

Educating and Informing with Animated Explainer Videos

These little gems of visual storytelling have the ability to inform, engage, and even influence the decisions we make. Did you know that 64% of consumers are more likely to purchase a product online after watching a video about it? That’s right! Animated explainer videos are like the secret weapon of marketing, captivating audiences and steering them towards the right choices!

Picture this – you come across a website, unsure about a product or service, and then you scroll through to see a colourful, animated video that breaks down all the amazing features and benefits of the product in a way that’s not only super informative, but also fun. They can simplify the most complicated concepts and present them in a way that sparks curiosity and keeps you hooked until the end.

Boosting Conversion Rates with Persuasive Animated Stories

Animated videos also have a way of impacting purchase behaviour like nothing else too – when we’re informed and educated about a product or service, we feel more confident in our decision making. We know what we’re getting into, and that’s a powerful feeling! And, according to recent studies, businesses that use animated videos in their marketing experience a significant increase in conversion rates. In fact, research has shown that by including a video on a landing page can boost conversions by up to 80%. Impressive, right?!

Leveraging the Entertainment Factor in Animated Explainer Videos

One of the main advantages of animated explainer videos is their ability to entertain. Let’s face it, people love to be entertained, and incorporating a touch of humour into your video can work wonders for capturing attention. Studies have shown that video content is not only engaging, but the most interacted with across social media platforms. In fact, social media posts with videos generate almost 50% more views and interactions compared to other types of content.

Not only are animated explainer videos incredibly engaging, but they are also incredibly cost-effective when compared to live-action videos. Creating live-action videos involves logistics, locations, and production crews whereas animated explainer videos offer flexibility and cost efficiency. With animation, you have the freedom to bring any concept to life without the constraints of physical limitations. This means you can be as creative as you like – want a giraffe riding a unicycle? You got it! You can create whatever you like with animation!


Video content has become the king of digital marketing, with over 80% of businesses utilising video as a crucial part of their strategies and with over 80% of all internet traffic coming from video, it’s clear to see why your business should be using them!

Animated explainer videos offer something different to the marketplace. They combine the power of storytelling, visuals, and animation to deliver messages that resonate with viewers. By blending entertainment with education, these videos create a memorable and enjoyable experience for your audience, leading to increased brand awareness, improved conversion rates and enhanced customer engagement. And the best way to get started is to find yourself your very own animated video explainer company who can support your requirements.

So, why not embrace the power of animated explainer videos and let your imagination run wild? With the power of animation your brand can reach new heights and create a lasting impact for years to come.

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