At Live Tech Updates, your privacy is a right we take seriously — not a box we tick for compliance. This Privacy Policy explains, in clear everyday language, exactly what information we collect when you visit livetechupdates.com, why we collect it, how we use it, who we share it with, and what rights you have over your own data.
By continuing to use livetechupdates.com, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any part of it, please stop using our website.
1. Who We Are
Live Tech Updates is an independent digital publication covering fintech, banking technology, insurance guides, AI tools, digital marketing, business software, and daily technology news. We are based in India and serve readers globally. In this document, ‘we’, ‘us’, ‘our’, and ‘Live Tech Updates’ refer to the operators of livetechupdates.com. Questions? Email us at contact@livetechupdates.com.
2. Information We Collect
Information You Provide Directly
When you actively interact with our website, you may share:
- Name and email address — when subscribing to our newsletter or contacting us
- Message content — when you write to us via the contact form
- Comment content and display name — when you comment on articles
- Guest post submissions — name, email, author bio, article content, and links
- Payment details for paid placements — processed by third-party providers; never stored on our servers
Information Collected Automatically
When you browse our website, the following data is collected automatically through cookies, log files, and analytics tools:
- Partial IP address (anonymised where possible under GA4 defaults)
- Browser type, version, and device operating system
- Pages visited, time spent on each page, and navigation flow
- Referring website or the search query that brought you to us
- Country-level location (not GPS or precise location data)
- Device type — desktop, mobile, or tablet
This data is collected in aggregate form and used to understand how our audience engages with content. We do not build individual user profiles for sale or third-party targeting outside Google’s standard advertising systems.
3. How We Use Your Information
We use data you share with us for the following purposes only:
- Deliver, maintain, and improve livetechupdates.com and all its content
- Send our newsletter to subscribers who have explicitly opted in — unsubscribe anytime
- Respond to contact form enquiries, editorial feedback, and guest post submissions
- Display contextual advertising through Google AdSense
- Analyse website traffic and content performance using Google Analytics 4
- Detect and prevent spam, abuse, and fraudulent activity on our platform
- Comply with applicable data protection laws, including India’s DPDP Act 2023 and GDPR
We do not sell your personal data. We do not use your information for automated profiling that produces legal or significant effects. We do not share raw individual-level analytics data with third parties.
4. Cookies and Tracking Technologies
Cookies are small text files stored on your device when you visit a website. They help our site function properly, understand how it is used, and deliver relevant advertisements.
Strictly Necessary Cookies
Required for basic site functionality — page navigation, form submissions, and session security. These cannot be disabled because the site depends on them.
Analytics Cookies (Google Analytics 4)
Cookies including _ga, _gid, and _ga_* track anonymised, aggregated data about page views, session length, traffic sources, and user flow. Data is retained for 14 months. This information helps us improve our content and site structure.
Advertising Cookies (Google AdSense)
Google uses cookies including NID, IDE, and ANID to serve ads that are relevant to your interests based on your prior browsing activity. You can opt out of personalised advertising at g.co/adsettings.
Functional Cookies
These remember your preferences — including language, comment autofill, and your cookie consent choices — so we do not ask you to re-enter them every visit.
Third-Party Embedded Content
Articles may embed content from YouTube, Twitter/X, or financial data platforms. When you interact with embedded content, those third parties may set their own cookies. We do not control these and recommend reviewing their privacy policies.
5. Third-Party Services We Use
- Google Analytics 4 — website traffic analytics (policies.google.com/privacy)
- Google AdSense — advertising display (policies.google.com/privacy)
- Cloudflare — website security and performance (cloudflare.com/privacypolicy)
- Brevo / Mailchimp — email newsletter delivery for opted-in subscribers
- WordPress hosting infrastructure — website delivery and management
When you interact with services embedded in our site, their data collection practices apply alongside ours. We encourage you to review their policies.
6. Legal Basis for Processing (GDPR)
For readers in the European Economic Area, UK, or Switzerland, we process your data under the following GDPR legal bases:
- Consent — newsletter subscriptions, analytics tracking, and advertising cookies
- Legitimate Interest — website security, spam prevention, and internal performance analytics
- Legal Obligation — compliance with applicable data protection and tax laws
- Contract — processing paid sponsorship or placement orders
You may withdraw consent at any time without affecting the lawfulness of prior processing.
7. India DPDP Act 2023 Compliance
Live Tech Updates complies with India’s Digital Personal Data Protection Act, 2023. We collect only what is necessary for the stated purpose, inform you at the time of collection, and maintain reasonable security safeguards. Indian residents may exercise their rights to access, correct, and erase personal data by contacting us at contact@livetechupdates.com.
8. Data Retention
- Newsletter subscribers — retained until you unsubscribe
- Contact form messages — deleted after 12 months
- Google Analytics data — 14 months (GA4 default retention setting)
- Article comments — retained while the article is live
- Server log files — 30 days (hosting provider standard)
9. Your Rights
Depending on your jurisdiction, you may hold the following rights regarding your personal data:
- Access — request a copy of data we hold about you
- Rectification — ask us to correct inaccurate or incomplete information
- Erasure — request deletion where no legal basis exists to retain your data
- Restrict Processing — limit how we use your information
- Data Portability — receive your data in a structured, machine-readable format
- Object — object to processing based on legitimate interests
- Withdraw Consent — unsubscribe or disable cookies at any time
To exercise any right, contact us at contact@livetechupdates.com. We respond within 30 days.
10. Children’s Privacy
Live Tech Updates is not directed at children under 13. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected data from a child, please contact us immediately and we will delete it.
11. Data Security
We use HTTPS encryption across our entire website, restrict system access to authorised personnel, and follow industry-standard security practices. No internet transmission is 100% secure — while we take every reasonable precaution, we cannot guarantee absolute data security.
12. International Transfers
Our servers and third-party tools may process data outside India, including in the United States. By using our website, you consent to such transfers. We use services with appropriate safeguards including standard contractual clauses and privacy framework certifications where applicable.
13. Changes to This Policy
We update this Privacy Policy when our practices change. The ‘Last updated’ date at the top reflects the most recent revision. Continued use of our website after an update constitutes acceptance of the revised policy.
14. Contact Us
- Email: contact@livetechupdates.com
- Contact page: livetechupdates.com/contact
We take all privacy enquiries seriously and respond within 5 business days.