The design you use to market your business should work to your advantage. It should attract new customers and help you maintain old customers.
In fact, business experts will always tell you that without incredible design and branding, your business won’t experience the growth and sales it deserves.
The question is, where should you start? How can you come up with an appealing design that attracts customers, new and old?
Read on to find out how you can revamp your company’s design to boost your business and attract customers.
Pick Your Colors Wisely
The first thing anyone will notice about your design, even on a subconscious level, is the color scheme. You want to choose colors that are eye-catching, but you don’t want to overload your design with the whole rainbow. You should also use a color scheme that is industry-appropriate and speaks to your business.
Color psychology can come in handy, here. For example, cool colors like blue and green tend to generate feelings of calmness, connection, and trust. Warm colors like yellow, red, and orange generate feelings of excitement and energy.
Make Sure Your Design Is Crisp and Clear
Nowadays, you’re going to use your design for a number of different mediums. It will get shrunk down on phones and tablets and expanded on large computer screens. You’ll use it in your digital marketing but you’ll also print it and possibly even use it to embroider or screen print textiles.
It’s important that your design translates well across all of these different mediums. If you haven’t updated it in the past ten years, it may appear pixelated on today’s high-definition screens. An oversimplified design may not translate well to print, either.
Do you need to give your design an upgrade so that it’s crisp and clear? Start with this free online logo generator that allows you to create appealing logos without the hassle.
Make Sure Your Design Is Cohesive
When we’re talking about design, we’re talking about a number of things. This includes your logo, of course, but it also includes your website and your physical signage.
Great design boosts brand recognition. It gives customers an entry point into your business and lets them know what to expect.
If your design isn’t cohesive, it’s going to create confusion more than anything else. Make sure that you’re using the same color scheme, the same fonts, and the same overall aesthetic across the board. That way, whether customers are looking at your business card, your website, or the sign on your front door, they know exactly what business they’re dealing with.
Great Design Attracts Customers–Does Yours?
Marketing design should tell a story about your business and create recognition. Great design attracts customers that are new to your business and holds the attention of customers that aren’t. Does your design attract customers?
Looking for more spaces where business and technology intersect? Take a look around for the latest industry news as well as guides, tips, and useful information.