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If you want to drive more traffic to your website with the help of images, then you have landed in the right place. Images play an important role in winning attention and engaging a potential audience to your website. You must also know that the search engines also consider images as a major ranking factor for a website.
So if you want to exist on the higher-ranking pages, then you have to simply ensure that your site is having the right images.
Adding an image on your site is not the only thing that is going to take you to the top SERPs; rather, you should know that you have to optimize the images according to the guidelines of Google and other search engines.
In this article, we are going to tell you about the best image optimization tips using which you can reach the top shelves in no time!
Image optimization tips for driving more traffic to your website!
Here we have covered some tips that are going to help you optimize your images in order to drive more traffic.
Choose the right image format
The format of the image is a very important thing that you have to worry about. Before you add an image to your page, you have to make sure that you are selecting the right format or file type. The most commonly used image formats are PNG, JPEG, and PDF. Here you should know that PNG format is best for portraying high-quality images, the JPG format is the one that can cater to low-quality images in the right balance, and PDF images are more secure. Each format has its own pros and cons, and so you have to choose the one which is most suitable for your website’s interface. You can use the reverse image search technique to find different formats of the same image!
Always compress images
Compression or reduction of the size of the image is very important, and this is because an image makes up more than 25% of the weight of the website. Page speed is a very important factor that you have to take care of, especially when you are striving for higher rankings. Adding large-sized images on your site is going to increase the weight and is also going to adversely affect the page loading speed. So if you don’t want your images to affect the loading speed of the page, then you should always use an image compressor tool for reducing the size of the image. You can also use reverse image search to find similar images in a lower size and resolution.
Create the right file names
The filename of the image is very important in search engine optimization. You should know that the default names of the images are not at all crawlable, and they would surely confuse the search engine. If you want the search engine to crawl and understand your images, then you have to simply ensure that you rename the image before adding it to your website. You must try and add the relevant keyword in the file name to optimize it in the best way for the search engines!
Get unique images
Image plagiarism can be deadly for your website. If you don’t want to lose your ranking position or credibility, then you have to make sure that you are using unique image content on your website. You can use reverse image search tools for getting unique or royalty-free images that you can utilize without any copyright infringement issues. One of the most effective reverse search by image tools in this regard belongs to Duplichecker. This free reverse image search tool is connected with multiple platforms and can get you unique images relevant to your textual content in less than a minute!
Define image dimensions
Focusing on image dimensions is very important when you are striving for more traffic. Your image cannot cover the whole page, neither can it remain in a small corner of the page where it cannot be seen. The placement and the dimensions of the image are very important, and you have to make sure that you focus on Google’s guidelines and core web vitals before finalizing and publishing the image. If you define the image dimensions formally, then it is going to provide a much better user experience.
Focus on the relevancy factor
Relevancy matters a lot. If the images that you are adding on your site are not complimenting or related to the textual content on the website, then it is going to confuse and piss off the search engine as well as the traffic coming on your pages. So it is important that you always add images to your website that are relevant to the textual content you have written.
If you follow these image seo tips, then you can easily increase the flow of traffic and engagement rate of your website for free.