If you’re not already using social media to boost your company profile then you’re missing out. With an average of 20 hours per user on Facebook per month, according to DataReportal, it’s a powerful platform on which to get seen. People also tend to trust their friends who share things and online videos are so easy and fun to share. Furthermore, videos are more memorable than any picture ad can be. In fact, why not check out this online video maker and learn more about the templates you could be using for your next marketing campaign.
Why Should You Use an Online Video Maker
Whether you’re a marketer or not, everyone knows that people rely heavily on who says what on social media. It’s actually sometimes quite impressive the types of videos that go viral. Don’t worry though, it’s not about taking over the world and necessarily going viral. It’s simply about building and growing your online presence one step at a time. With the right online video maker tool, you’ll actually notice the following advantages relatively quickly:
- Generate leads and conversions
- Grow your organic traffic
- Rank higher on Google
Generate leads and conversions
Videos and images in general are more powerful than words. Essentially, our brains process them more easily and we connect emotionally with images. Therefore, you can build a story through your online video, with the help of your online video maker, and draw people into whatever it is you’re offering. You’ll naturally generate curiosity when you make videos such that people enquire and then it’s up to you to make the deal. Either way, you’ve increased your number of leads by being visible through online videos.
Grow your Organic Traffic
People love sharing online videos that are fun or unusual. Social media in general has built such a strong connection to our emotions that we relate to what we share. This means that you can create videos that people want to share. It’s all about using the right blend of colors, music, and tagline. Don’t worry about being overly creative when you make a video though because it’s easy to put this together with an online video maker. Basically, you choose a template and then customize as little or as much as you want. Those video templates are designed to work on social media and to encourage people to share.
Rank Higher on Google
These days, Google ranks pages with videos higher. Overall, people have said that they want more videos and so that’s what Google is going to give them. Online videos are easy to watch and they give you a good sense of the style and approach of that brand or person.
How an Online Video Maker Leverages Social Media
Now you know that your sales will increase if you use an online video maker but what about how? Let’s see what these awesome tools do for you:
- The power of video
- Social media stories
- Youtube channel rankings
- Easy and cost-effective
The Power of Video
Even when we read something, we conjure up images in our minds. These are open to interpretation though and take more effort. On the other hand, videos are clear and impactful because they help us imagine and dream. Within seconds, your message is communicated and, with the right video templates and content, you’ll have created engagement and curiosity. That’s how you build followers and drive organic growth. Don’t forget that you can also drag and drop your own content and be truly unique. So, plan ahead before you get started with your first video.
Social Media Stories
Facebook launched its stories function in 2017 partly to compete with Snapchat and partly to leverage the power of video. Overall though, we love stories because they help us unite as communities and allow us to share our values. What better way to engage with your viewers?
Youtube Channel Rankings
When building an online presence, it can be a good idea to diversify across the different platforms. Then again, don’t spread yourself too thinly when you download your video. It’s worth noting though that YouTube is the most active video platform with about 2 billion monthly users. Make your YouTube SEO rankings count and organic growth is sure to follow.
Easy and Cost-Effective
Let’s not forget just how easy and cost-effective an online video maker is. Many of them are even free and designed for beginners who don’t want to spend ages working out the tech. On top of that, the software does the hard work for you, with an easy-to-use video editor, and guarantees you a high-quality output. This is also why video maker tools have exploded. Basically, small businesses are now on a level playing field with large corporations when it comes to advertising.
Final Recommendations for using an Online Video Maker to leverage Social Media
Social media should be a key part of anyone’s marketing strategy. Furthermore, it’s so easy to use an online video maker tool that it seems crazy not to try it. The video templates are there for you to do what you want with and within minutes you’ll have an awesome online video to download.