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Creating and marketing a non-profit is exciting, but it’s also a lot of work. Most non-profits work on shoestring budgets and you’re going to have to do a lot of the work on your own.
One of the most important parts of creating a successful non-profit is raising awareness. Video marketing is a great tool for raising awareness, but it’s more daunting than standard social media marketing. You have to create the right video script, get the right materials, and plan out video production.
We want to help you start the process. Keep reading to learn all about how to write a video script that works.
Keep It Short
It’s tempting to write a full-scale documentary script for your non-profit, but this is one of the biggest video script mistakes that many newbies make. Sure, you’re passionate about your cause, and you can devote endless attention to it, but most people aren’t in the same boat.
You want to keep your video brief, engaging, and to the point. People don’t have long attention spans when it comes to nonprofit videos so you need to grip them in the first few seconds and get your point across in a few minutes or less.
Make Your Purpose Clear
While you’re getting to the point, make sure that everything would be clear to the average person who doesn’t know much about your cause. There are a few things that viewers need to know.
First, what are you doing? Who is this cause for and what are you trying to do to help? People need to know about the goals of your organization or they won’t waste their time by helping.
How do you intend to complete your goals? Talk about what your organization is doing to solve the problem at hand.
Finally, ask for what you want from people. Are you looking for donations? What about volunteers? This information is crucial.
Use Pathos (But Don’t Overdo It)
If you’ve ever taken a writing class, you know what “pathos” is. We’ll jog your memory.
Pathos is the emotional appeal that you use in your video script. For a compelling non-profit video, you need to make the viewers care about your project. Decide what you want your viewers to feel.
Make sure that you don’t overdo pathos, however. Your audience doesn’t want to feel manipulated and you shouldn’t replace facts with emotions. Include statistics and reliable information as well if you want an effective video script.
Write Your Non-Profit Video Script Today
With all of this information in mind, it’s time to put pen to paper and start writing your non-profit video script. Write as if you were speaking directly to someone about your project. Make sure that your passion for your cause comes through in the video.
Remember, your goal is to drum up support for your mission. Make your video count.
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